http://andyonenterprisesoftware.com/2008/03/let-the-sunlight-in/ Andy Hayler, noted industry expert and founder of Kalido, gives his view on developments in the enterprise software market. Issues covered include data warehousing, master data management, business intelligence and corporate performance management. Fri, 09 May 2008 12:42:12 +0000 http://wordpress.org/?v=2.0.3 http://andyonenterprisesoftware.com/2008/03/let-the-sunlight-in/#comment-70773 Wed, 19 Mar 2008 01:58:59 +0000 http://andyonenterprisesoftware.com/2008/03/let-the-sunlight-in/#comment-70773 Excellent post. You bring up a number of good points that our smaller software marketing clients use successfully against the big guys & a couple of things that I’ll remind them of. I’d add one more point to your support of openness. Prospects, customers, potential investors, employees – whatever – already know more about you than you think they do. Today it’s easy to find out plenty about a company in online communities, forums and blogs. Plus your competition has its own stories. Sometimes your prospects know more than your own sales people. You can’t stop the flow of information. You can only participate. Excellent post. You bring up a number of good points that our smaller software marketing clients use successfully against the big guys & a couple of things that I’ll remind them of. I’d add one more point to your support of openness. Prospects, customers, potential investors, employees – whatever – already know more about you than you think they do. Today it’s easy to find out plenty about a company in online communities, forums and blogs. Plus your competition has its own stories. Sometimes your prospects know more than your own sales people. You can’t stop the flow of information. You can only participate.

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