Comments on: BI for everyone? http://andyonenterprisesoftware.com/2007/05/bi-for-everyone/ Andy Hayler, noted industry expert and founder of Kalido, gives his view on developments in the enterprise software market. Issues covered include data warehousing, master data management, business intelligence and corporate performance management. Sat, 17 May 2008 12:33:21 +0000 http://wordpress.org/?v=2.0.3 by: Paul O'Hagan http://andyonenterprisesoftware.com/2007/05/bi-for-everyone/#comment-31026 Thu, 31 May 2007 11:32:00 +0000 http://andyonenterprisesoftware.com/2007/05/bi-for-everyone/#comment-31026 I agree that unfettered access to a data warehouse for all employees doesn't make total sense. That said, a Sales person could make good value out of knowing that a prospect has downloaded a whitepaper from their website. They could then derive even greater value if that event "prospect downloading whitepaper" were wrapped in context of all other interactions with that person and others from the same company. Context which is potentially best derived from the data warehouse. It's not unfettered access, but it's ++ value derived from unfettered awareness. Business events are more actionable when contextual information can be associated to them and then that composite event routed to the right person or process for action. Success depends upon unfettered ability to use the data, but that's not really unfettered access. I agree that unfettered access to a data warehouse for all employees doesn’t make total sense.

That said, a Sales person could make good value out of knowing that a prospect has downloaded a whitepaper from their website. They could then derive even greater value if that event “prospect downloading whitepaper” were wrapped in context of all other interactions with that person and others from the same company. Context which is potentially best derived from the data warehouse.

It’s not unfettered access, but it’s ++ value derived from unfettered awareness.

Business events are more actionable when contextual information can be associated to them and then that composite event routed to the right person or process for action. Success depends upon unfettered ability to use the data, but that’s not really unfettered access.

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