Comments on: A marketing tale http://andyonenterprisesoftware.com/2006/06/a-marketing-tale/ Andy Hayler, founder of Kalido and The Information Difference, gives his views on the enterprise software market. Issues covered include data warehousing, master data management, business intelligence and data quality. Tue, 07 Oct 2008 20:24:17 +0000 http://wordpress.org/?v=2.0.3 by: Andy Hayler http://andyonenterprisesoftware.com/2006/06/a-marketing-tale/#comment-96 Tue, 13 Jun 2006 08:02:00 +0000 http://andyonenterprisesoftware.com/2006/06/a-marketing-tale/#comment-96 With Tivo you could also buy a lifetime subsciption instead of a monthly one; however, as you say, perhaps it was just too much to absorb in one go. However, it is hard to believe that time-shifting TV watching will not eventually take off. I was talking last night with a friend whose colleague recently moved from Sweden to the UK. This person's two children had got used to a time-shifting PVR and when presented with a regular British TV said "Daddy, the TV is broken" when they realised they could not watch cartoons when they wanted rather than when the broadcasters decided to air them. I think this is telling comment about what the next generation of consumers will come to expect. With Tivo you could also buy a lifetime subsciption instead of a monthly one; however, as you say, perhaps it was just too much to absorb in one go. However, it is hard to believe that time-shifting TV watching will not eventually take off. I was talking last night with a friend whose colleague recently moved from Sweden to the UK. This person’s two children had got used to a time-shifting PVR and when presented with a regular British TV said “Daddy, the TV is broken” when they realised they could not watch cartoons when they wanted rather than when the broadcasters decided to air them. I think this is telling comment about what the next generation of consumers will come to expect.

]]> by: Aaron http://andyonenterprisesoftware.com/2006/06/a-marketing-tale/#comment-95 Mon, 12 Jun 2006 21:34:00 +0000 http://andyonenterprisesoftware.com/2006/06/a-marketing-tale/#comment-95 hmm. i don't know about your 'minor annoyance' claim. what about when watching live events, or sports? and weren't sky+ and tivo available simultaneously? of course, the real problem is that sky have been allowed to get away with operating a closed system, meaning tivo could never operate in that field. of course, now that freeview is running a good service, the time is ripe for a second coming of tivo! seeing as the freeview pvrs have very poor software, generally.. hmm. i don’t know about your ‘minor annoyance’ claim. what about when watching live events, or sports?

and weren’t sky+ and tivo available simultaneously?

of course, the real problem is that sky have been allowed to get away with operating a closed system, meaning tivo could never operate in that field.

of course, now that freeview is running a good service, the time is ripe for a second coming of tivo! seeing as the freeview pvrs have very poor software, generally..

]]> by: SimonH http://andyonenterprisesoftware.com/2006/06/a-marketing-tale/#comment-94 Mon, 12 Jun 2006 20:16:00 +0000 http://andyonenterprisesoftware.com/2006/06/a-marketing-tale/#comment-94 The other thing that put people off was the monthly subscription for Tivo (and Sky+ for that matter). I personally went for the Pace Twin - when it was launched in ~2000 it was the first Freeview PVR with twin receivers. The great thing about the Twin, and PVRs in general, is that it removes all the crud you have to do to operate a VCR. Where in the "Video Recording Requirements Spec" did it ever say, "to be able to record a programme you must have to spend 10 minutes finding a spare tape, 5 minutes fast forwarding to the right place, and then the system may (optionally, depending on how important the programme is) have insufficient space to complete the recording"?! I accept that the whole intelligent programme selection is where you might like to get to, but there are many other incremental improvements on the way too. Perhaps Tivo was just too much to take in one go? Besides we'll all be watching Google IP TV soon... The other thing that put people off was the monthly subscription for Tivo (and Sky+ for that matter). I personally went for the Pace Twin - when it was launched in ~2000 it was the first Freeview PVR with twin receivers.

The great thing about the Twin, and PVRs in general, is that it removes all the crud you have to do to operate a VCR. Where in the “Video Recording Requirements Spec” did it ever say, “to be able to record a programme you must have to spend 10 minutes finding a spare tape, 5 minutes fast forwarding to the right place, and then the system may (optionally, depending on how important the programme is) have insufficient space to complete the recording”?!

I accept that the whole intelligent programme selection is where you might like to get to, but there are many other incremental improvements on the way too. Perhaps Tivo was just too much to take in one go?

Besides we’ll all be watching Google IP TV soon…

]]> by: Andy Hayler http://andyonenterprisesoftware.com/2006/06/a-marketing-tale/#comment-93 Mon, 12 Jun 2006 12:22:00 +0000 http://andyonenterprisesoftware.com/2006/06/a-marketing-tale/#comment-93 While the Tivo story was intended as an example, I would observe that at the time there was no equivalent competition whatever, so they had an empty playing field but still did not convince the broad mass of consumers as to the benefit of the technology. On the specific point you raise, of course this one limitation ix fixed in Tivo 2 (not available in the UK), while most regular Tivo 1 users rarely watch anything in real time anyway, so will tend to watch something else Tivo has recorded already while it records something new, so this is only a minor annoyance in practice. While the Tivo story was intended as an example, I would observe that at the time there was no equivalent competition whatever, so they had an empty playing field but still did not convince the broad mass of consumers as to the benefit of the technology. On the specific point you raise, of course this one limitation ix fixed in Tivo 2 (not available in the UK), while most regular Tivo 1 users rarely watch anything in real time anyway, so will tend to watch something else Tivo has recorded already while it records something new, so this is only a minor annoyance in practice.

]]> by: Aaron http://andyonenterprisesoftware.com/2006/06/a-marketing-tale/#comment-92 Mon, 12 Jun 2006 08:51:00 +0000 http://andyonenterprisesoftware.com/2006/06/a-marketing-tale/#comment-92 what tivo fanatics forget is this. Tivo failed in the UK because it didn't give people the functionality to record one digital channel and watch another. It was an analog (tuner) product that arrived at the beginning of the digital (tuner) age. And Sky+ wasn't. Simple as that. what tivo fanatics forget is this. Tivo failed in the UK because it didn’t give people the functionality to record one digital channel and watch another. It was an analog (tuner) product that arrived at the beginning of the digital (tuner) age. And Sky+ wasn’t. Simple as that.

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